Figma Changelog Review

Figma is a great example how to onboard your customers to new features with fascinating media and actionable playgrounds, facilitating visual learning of the new feature in your account.

Style: Educational

Changelog Channels: Release Notes, What’s New Changelog, Blog, Forum/Community, YouTube, Twitter / X, Instagram

Lessons To Learn:

Multi-Faceted Education

Figma employs an effective method to capture users' interest and encourage exploration of updates. Demo templates, playgrounds, canvases, and more allow users to immediately see the new feature in action and experiment with it in various ways.

Demo playgrounds:

For example, when reading about the feature of editing multiple objects, you can try it out now. As you open it, you'll find yourself in your account with step-by-step educational frames. Each frame explains a part of multi-editing, from the basics to advanced techniques.

Each frame contains instructions and a video demonstrating how to use it.

Talks and discussions:

In the block about Code Connect there are links to go deeper, and also link to YouTube to explore common issues faced by design systems teams, like ensuring consistency between Figma and code, and discuss new solutions like Code Connect.

Deep video demo:

In the review of the ‘Framework: Typography and gradients’ there is a link to the YouTube video. Firstly it gives a quick recap of the feature before the release. It is the great way to remind users about usage and benefits.

And then there is a part with demo about enhancements or new options.

Readibility And Multimedia Content

As a great tool for designing, Figma utilizes creative illustrations and GIFs. The 'What's New' page is highly visual, featuring descriptions of feature benefits. The concise writing not only helps users understand the changes with minimal effort but also ensures readability and maintains user interest.

Incorporating pictures, GIFs or videos, not just of the interface, but also displaying the result in a playful manner, makes working with the new feature easier and more fascinating. It’s interesting to read and eager to try.

Delivery

This is a super simple yet highly effective way of communicating a new feature in-app. By giving a modal that explains a new feature and how it can be used, it gives users motivation, knowledge, and the context to nudge them toward actually using the feature.

In Figma's in-app launcher, you always have access to the release note section, allowing users to have a self-serve resource at all times and learn as they go.

The page also features a well-organized Release Note archive. You can easily navigate to this section and explore all updates. They are arranged chronologically.

Seamless User Journey To Sales

Guide users from initial announcement to understanding the benefits and ultimately, potential purchase.

The launch begins and ends with a call to action directing users to contact the sales team. As you start reading the review, you'll notice an eye-catching yet unobtrusive button.

Areas For Improvement:

Enhanced Search:

While Figma's launch content is comprehensive, the search functionality within the launch resources could be improved. This would allow users to easily find specific information or revisit features they encountered earlier.

Spread The World About Features

Figma has a Community Forum with likes, reactions, and discussions, along with a shareable link. Knowing how large Figma's audience is, in our opinion, it would receive more replies and comments by providing a link to the discussions near the update itself.

Conclusion:

Figma's launch strategy is a shining example of how to effectively engage and educate users and sets a high bar for the industry with its user-centric approach, multi-channel communication, and a well-defined user journey.

Figma gamifies exploration with demo templates, educational videos, and playgrounds, making it a playful and interactive way to learn and experiment with new features right away.

Keep in mind that Ducalis changelogs can streamline your product launch process. Ducalis automates routine tasks like writing announcements and preparing emails with AI-powered writing assistant. It offers features like categorization, email subscriptions, and comments/reactions across all channels.