Telegram Release Notes Review
Telegram (messaging app), creates updates within its stories. These updates are short, entertaining, visual, and educational, perfect for presenting new features in a consumer-centric app.
Style: Featural
Changelog Channels: Blog, Twitter / X, Instagram, Telegram.
Explain In 30 Seconds Or Cut
If you're unfamiliar with Telegram, this new feature may be confusing. But don't worry—you'll get the hang of it in less than a minute. This represents a concise feature adoption cycle. Showing immediate results and simplicity of use encourages people to explore the feature further, offering outstanding results with minimal effort.
Let's highlight the main aspects of their approach:
A clear example with a straightforward title: 'Sticker maker' for a custom sticker.
The zoomed and animated button instantly initiates your learning journey. This document will guide you on how to locate it and achieve your initial results.
In a few steps, you'll see how easy it is to make a custom sticker:
After a few seconds, you'll see the result. Impress your friends by replying with a custom sticker.
Explain Feature At Any Scale
You can read their announcements from one picture to one article. In one animation. In one story. In one video. In one blog post.
Check their image of the ‘custom sticker editor’ announcement.
A 9-second description for their ‘Quick reply feature’:
And a post: https://telegram.org/blog/new-saved-messages-and-9-more
They provide the features' results at every scale and explain their usage.
Media Details For Usage Context
Take note of their screenshots and videos. They never use Lorem Ipsum text. If you pause any video, you'll see an example of a real-world conversation, images, and names. This approach provides a better context for explaining usage.
18 Languages Release Notes
That’s the largest number of languages in our rating.
Assessing the quality of translations can be challenging. However, it's not solely AI translation since they highlight terms and link to related articles.
Public Feature Suggestion And Bug Reports:
They're commendable for their transparency and feedback tools. Although these tools may not be easily found, they exist and show that they're actively listening to their community, and some suggestions have become features.
Check the Ducalis Voting Board to make a similar tool for collecting user feedback.
Areas For Improvement:
More Delivery Channels:
On one hand, Telegram is the media channel itself. It has a huge core audience. Their priorities are obvious — publish updates inside their platform. They have enough users for that. But it’s not a bad idea to make updates more multichannel. Adding Email, especially for business users features.
Improved Updates On Minor Changes:
Telegram emphasizes privacy and transparency. It could be beneficial for certain user groups to be aware of the list of bug fixes and receive a digest of their updates.
That could be easily done with an auto-digest with the Ducalis changelog.
Conclusion:
Telegram is an excellent example of a large consumer app with about 900 million users. It has consistent, decent, well-constructed release notes, public bug reporting, and a feature suggestion tool.